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Details: This position is located in Asheville, North Carolina and relocation to this area would be required.The Asheville Citizen-Times is seeking an innovative and experienced retail/digital advertising manger that will be responsible for leading and implementing advertising initiatives to grow revenues and provide value to current and prospective customers. The candidate must possess strong leadership skills and will play a pivotal role in the development and implementation of advertising strategies, rate structures, and company-wide initiatives. The advertising manager will serve as an integral member of The Asheville Citizen-Times operating committee. Candidates should have a proven record of accomplishment in team development, staff motivation, product development and putting the newspaper’s core values into action. This position reports to the Advertising Director. Manage all retail advertising functions as well as coordinating retail non-daily revenue initiatives, and retail online revenue initiatives with the Digital/Classified Advertising Manager.  Analyze the marketplace and competition to determine most effective pricing and sales strategies. Develops strategies to maximize sales resources and optimize revenue development including multi-platform product positioning and pricing for clients of all sizes. Trains, motivates, recruits, and develops energetic, creative and committed sales staff. Maintains open communication with all employees to maximize morale and performance. Establishes goals, prepares flash reports, and approves sales goals for manager and staff. Train sales representatives in their respective digital categories which to include CITIZEN-TIMES, Cars.com, Apartments.com, Homefinder.com, Careerbuilder.com, and SEM. This includes formal training and on the job training. Works with VP/Advertising to prepare and implement the department’s retail budget, revenue and expense plans. Oversees implementation of the retail department’s operational planning projects. Directs staff to sell total audience and inventory of newspaper, online and non-daily products. Supports multi-platform, new media and marketing initiatives. Strong managerial skills (selecting and developing talent; coaching, and team building) and the confidence to challenge the status quo in a professional manner are essential. |
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